Fashion Fusion Crafters project 2011
What do you get when a native New Yorker hooks up with a redhead from South Africa? Product development fusing craft with cutting edge fashion design on a big creatively scale!
This week-end US product developer Linda Trau jetted into SA as guest of SA Fashion Week owner and Shoprite Woman of the Year winner, Lucilla Booyzen. Linda, who uses business as a strategy for the economic empowerment of women in developing countries, is in South Africa to put together a new line of products using indigenous craft skills and techniques, stimulating trade and further developing SA Fashion Week’s commitment to providing a sustainable income to craft groups in rural areas.
The pair fairly sped through every (fashionably) conceivable market, retail outlet, factory and design floor; meeting SA Fashion Week designers, exploring craft potential, placing orders, screening product, visiting more designers, developing the fashion export industry, occasionally eating and enhancing trade relations with the US. It was a busy week-end!
Our second instalment unfolds this week as the stylish pair heads off to the Western Cape to continue the SA Fashion Week Craft roadshow. Watch this space!